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	<title>Rantings of a sub-editor</title>
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	<description>A world of typos, tiffs and tutting</description>
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		<title>Rantings of a sub-editor</title>
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		<title>Let me try and explain this</title>
		<link>http://rantingsubs.com/2012/05/18/let-me-try-and-explain-this/</link>
		<comments>http://rantingsubs.com/2012/05/18/let-me-try-and-explain-this/#comments</comments>
		<pubDate>Fri, 18 May 2012 09:57:17 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[try and/try to]]></category>
		<category><![CDATA[word choice]]></category>
		<category><![CDATA[try and]]></category>
		<category><![CDATA[try to]]></category>

		<guid isPermaLink="false">http://rantingsubs.com/?p=1989</guid>
		<description><![CDATA[Earlier this week, I posed a question on Twitter. Anyone got a view on &#8216;try to&#8217; vs &#8216;try and&#8217;? As in &#8220;I&#8217;ll try and/to read that later today&#8221;. I know &#8216;to&#8217; is correct, but &#8216;and&#8217; feels so good. — Cathy Relf (@caffyrelf) May 14, 2012 I love Twitter, and being connected with a community of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1989&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Earlier this week, I posed a question on Twitter.</p>
<blockquote class="twitter-tweet"><p>Anyone got a view on &#8216;try to&#8217; vs &#8216;try and&#8217;? As in &#8220;I&#8217;ll try and/to read that later today&#8221;. I know &#8216;to&#8217; is correct, but &#8216;and&#8217; feels so good.</p>
<p>— Cathy Relf (@caffyrelf) <a href="https://twitter.com/caffyrelf/status/201982829666643968">May 14, 2012</a></p></blockquote>
<p>I love Twitter, and being connected with a community of editing professionals bigger than I could ever hope to meet in real life is a real honour. But it can be frustrating at times, basically because we&#8217;re all such pedantic bastards. I&#8217;d hoped to discuss whether &#8216;try and&#8217; was a regional expression, and whether it was used for a slightly different meaning than &#8216;try to&#8217;. But even though I&#8217;d acknowledged in the initial question that the &#8216;to&#8217; form was the correct one, the conversation got stuck on that point.</p>
<p>&#8216;Try and&#8217; is wrong, I was told. Wrong, wrong, wrong: simple. <a href="http://storify.com/substuff/try-and-and-try-to" target="_blank">You can see the conversation, and my growing exasperation, here.</a></p>
<p>Except that language isn&#8217;t simple. You can have formal, standard or style-guide compliant styles, and you can have colloquial, slang or pidgin variations, but language is rarely wrong. Unless you&#8217;re misunderstood by almost everyone, almost all of the time. Then, perhaps, you&#8217;re doing it wrong.</p>
<p>Also, to tell someone that the way they speak is &#8216;wrong&#8217; can be a little, erm, insensitive. Though we mostly conform to similar rules when writing, our spoken language differs wildly and reflects our culture, background, family, geography and education. To use myself as an example, here are just three things that I observe in formal writing but not in speech:<em> fewer</em> and <em>less</em>;<em> who</em> and <em>whom</em>; <em>try to</em> and <em>try and</em>.</p>
<p>Perhaps if I were meeting the queen, I&#8217;d make an exception. But the rest of the time: no, because how I speak is a reflection of who I am, where I&#8217;m from and how, and by whom, I was brought up. I&#8217;m sure this is the same for most people – speech and identity are tightly tied, and if you criticise one you criticise the other.</p>
<p>My mother (from sarf London) has a painful memory of meeting my father&#8217;s parents (from deepest Kent) and having her pronunciation of &#8216;bowl&#8217; (&#8216;bawl&#8217;) corrected (&#8216;bewl&#8217;). Someone once suggested I might improve my career prospects if I observed &#8216;whom&#8217; in speech. This is scummy, classist bollocks, I&#8217;m afraid, and I send a big WRONG to anyone who indulges in it. Whether you&#8217;re an editor, a sub-editor, a teacher, a lecturer or a fricking rocket scientist, remember: unless invited, you never have the right to criticise someone&#8217;s style of speaking.</p>
<p><strong>&#8216;Try to&#8217; and &#8216;try and&#8217;</strong></p>
<p>Anyway, back to &#8216;try to&#8217; and &#8216;try and&#8217;. I&#8217;m going to have another bash here, and please feel free to join in below if you&#8217;re interested.</p>
<p>Firstly, let&#8217;s be so, so, SO clear that no-one can misinterpret. If it&#8217;s grammatically correct and formal you&#8217;re after, &#8216;try to&#8217; is the one for you. But &#8216;try and&#8217; has a lot going for it. It&#8217;s easier to say (at least in my southern drawl), and has a friendlier sound. And if there&#8217;s no problem with &#8220;go and get ready&#8221; or &#8220;come and see me&#8221;, why the objection to &#8216;try and&#8217;?</p>
<p>Secondly, although the two are broadly used to mean the same thing, there is sometimes a subtle difference. For example, &#8220;I&#8217;ll try and read that later&#8221; suggests that I may not get around to reading it, but that if I do, I&#8217;m pretty confident I&#8217;ll be able to. &#8220;I&#8217;ll try to read that later&#8221; could mean that I&#8217;ll struggle with the actual reading. In the Facebook screenshot below, the points by Pablo and Terry, in particular, match my own interpretation. And while Terry&#8217;s a southerner, Pablo&#8217;s an exotic Leeds breed. So I guess it&#8217;s not just a Bognor-and-surrounds thing. </p>
<p>It&#8217;s not, as some people argue, ambiguous. &#8220;I&#8217;ll try and read that later&#8221; is just as clear as &#8220;I&#8217;ll try to read that later&#8221;. On Twitter, I was told that the &#8216;and&#8217; suggested a second action must also be taking place, which made the expression misleading. But you&#8217;d have to wilfully misread it to get confused. Or would you? If you would genuinely be confused by &#8220;I&#8217;ll try and read that later&#8221;, please do leave a comment and explain why. In the Facebook screenshot, Michael gives the example &#8220;I hope to obtain a copy. I&#8217;ll try and read it later.&#8221; – but, for me at least, in the absence of a pause/comma after the &#8216;try&#8217;, I would hear/read it as the equivalent of &#8216;try to&#8217;.</p>
<p>Even if the expression itself can be ambiguous (and I am doubtful of that), that&#8217;s no reason to brand it as &#8216;wrong&#8217;. Pretty much all words and combinations thereof can be open to misinterpretation if used unthinkingly. A large part of being a good communicator, in speech or writing, is using your judgement to limit that risk.</p>
<p>Rant nearly over now, I promise. But <a href="http://books.google.ie/books?id=2yJusP0vrdgC&amp;pg=PA919#v=onepage&amp;q&amp;f=false" target="_blank">here&#8217;s a kick-arse link</a>, courtesy of <a href="https://twitter.com/#!/StanCarey" target="_blank">Stan Carey</a>, to the Merriam Webster dictionary. Its entry on &#8216;try and&#8217; quotes Roy Copperud on attempts to separate it from &#8216;try to&#8217;: &#8220;This proves nothing but the lengths to which the wrongheaded will go to make nonexistent points.&#8221; Ahh.</p>
<p>Any thoughts?</p>
<p><a href="http://substuff.files.wordpress.com/2012/05/screen-shot-2012-05-18-at-09-40-32.png"><img class="aligncenter size-medium wp-image-1992" title="Screen Shot 2012-05-18 at 09.40.32" src="http://substuff.files.wordpress.com/2012/05/screen-shot-2012-05-18-at-09-40-32.png?w=300&h=289" alt="" width="300" height="289" /></a></p>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">substuff</media:title>
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			<media:title type="html">Screen Shot 2012-05-18 at 09.40.32</media:title>
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		<title>Playing away</title>
		<link>http://rantingsubs.com/2012/05/08/playing-away/</link>
		<comments>http://rantingsubs.com/2012/05/08/playing-away/#comments</comments>
		<pubDate>Tue, 08 May 2012 10:55:09 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[brand names]]></category>
		<category><![CDATA[trademarks]]></category>

		<guid isPermaLink="false">http://rantingsubs.com/?p=1976</guid>
		<description><![CDATA[That&#8217;s right, I&#8217;ve been ranting writing in reasonable and measured tones elsewhere. How to tackle difficult brand names – taking MORE TH&#62;N and him! to task. Trademarks quiz: Portaloos, Aspirin and Mopeds – which ones take a capital? 60-second fix: different to, from and than<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1976&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s right, I&#8217;ve been <del>ranting</del> writing in reasonable and measured tones elsewhere.</p>
<ul>
<li><a href="http://www.writing-skills.com/resources/e-bulletin/may-2012/how-to-tackle-difficult-brand-names" target="_blank">How to tackle difficult brand names</a> – taking MORE TH&gt;N and him! to task.</li>
<li><a href="http://www.writing-skills.com/quizzes/test-your-trademark-knowledge/" target="_blank">Trademarks quiz</a>: Portaloos, Aspirin and Mopeds – which ones take a capital?</li>
<li><a href="http://www.writing-skills.com/resources/e-bulletin/may-2012/60-second-fix-different-from-to-than" target="_blank">60-second fix: different to, from and than</a></li>
</ul>
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		<slash:comments>3</slash:comments>
	
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		<title>Hang on, was it S&amp;M or M&amp;S?</title>
		<link>http://rantingsubs.com/2012/04/20/hang-on-was-it-sm-or-ms/</link>
		<comments>http://rantingsubs.com/2012/04/20/hang-on-was-it-sm-or-ms/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 19:28:55 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[word choice]]></category>

		<guid isPermaLink="false">http://rantingsubs.com/?p=1946</guid>
		<description><![CDATA[&#160; Firstly, Mum, don&#8217;t read this one. I&#8217;m going to talk about rude things. [anyone who knows my mum knows there's no way she's heeding that, but it helps my conscience] It all got a bit too much for the Metro today, with the Kirsty Sowden court case. So exciting to be able to put [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1946&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><img class="alignright" title="cracking the whip" src="http://www.wpclipart.com/office/bird_manager_cracking_whip.png" alt="" width="211" height="217" />Firstly, Mum, don&#8217;t read this one. I&#8217;m going to talk about rude things.</p>
<p>[anyone who knows my mum knows there's no way she's heeding that, but it helps my conscience]</p>
<p>It all got a bit too much for the <a href="http://www.metro.co.uk/news/896718-bondage-girl-jailed-for-crying-rape-after-regretting-sex-act-with-older-man" target="_blank">Metro today</a>, with the Kirsty Sowden court case. So exciting to be able to put false rape allegations and sadomasochism in one story, oo oo oo! The thing is, though, if a woman is wearing dog lead and being spanked, she&#8217;s not a &#8220;acting as a dominatrix&#8221;. Here&#8217;s a link to the same story in the <a href="http://www.telegraph.co.uk/news/uknews/crime/9214541/Embarrassed-woman-cried-rape-after-bondage-sex-regrets-court-hears.html" target="_blank">Telegraph</a>, which got it right.</p>
<p>It&#8217;s easy to get so sweaty palmed about these things that you make mistakes, but as this example shows, get it wrong and you&#8217;re suddenly making wild statements that simply aren&#8217;t true. Just because something is *weird*, doesn&#8217;t mean it fits into one simple box labelled &#8220;weird&#8221;, or, in this case, &#8220;dominatrix&#8221;.</p>
<p>There are lots of shades of weird in the world, and while they may overlap, they&#8217;re not all interchangeable. For example, the word <em>sadomasochist</em> is often used when the correct word would be <em>sadist</em>. There&#8217;s also a lot of confusion between bondage, domination and S&amp;M, which aren&#8217;t necessarily the same thing at all. I&#8217;m not asking you to go away and mucky up your browser history, honest. But if you&#8217;re going to label someone with a particular name, at least make sure it&#8217;s accurate.</p>
<p>Here&#8217;s a little glossary, mostly thanks to Collins:</p>
<p style="padding-left:30px;"><strong>dominatrix</strong> a woman who is the dominant sexual partner in a sadomasochistic or power-exchange relationship<br />
<strong>submissive</strong> the one who submits (definition of submit <a href="http://www.collinsdictionary.com/dictionary/english/submit" target="_blank">here</a>)<br />
<strong>sadist</strong> a person who gains pleasure or sexual gratification from the infliction of pain and mental suffering on another person<br />
<strong>masochist</strong> a person who takes pleasure, often sexual, from their own suffering<br />
<strong>sadomasochist</strong> a person with both sadistic and masochistic elements, characterized by both aggressive and submissive periods in relationships with others<br />
<strong>bondage </strong>a sexual practice in which one partner is physically bound<br />
<strong>bdsm</strong> the whole kit and caboodle; it stands for bondage, domination, discipline, submission, sadism and masochism. Yes, that&#8217;s too many words, but definitions vary and there&#8217;s probably already a red light flashing in the IT department as I type this, so suffice to say, if what you&#8217;re looking for is a term that sums up &#8221;all that crazy stuff&#8221;, <em>bdsm</em> is the puppy.</p>
<p>There now, this post should bump up the number of strange search terms that bring people to my blog. More disappointed punters – sorry folks!</p>
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		<slash:comments>19</slash:comments>
	
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			<media:title type="html">cracking the whip</media:title>
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		<title>Hmm&#8230; pinteresting</title>
		<link>http://rantingsubs.com/2012/04/17/hmm-pinteresting/</link>
		<comments>http://rantingsubs.com/2012/04/17/hmm-pinteresting/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 19:20:59 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[oops!]]></category>
		<category><![CDATA[dummy text]]></category>
		<category><![CDATA[funny signs]]></category>
		<category><![CDATA[print disasters]]></category>

		<guid isPermaLink="false">http://rantingsubs.com/?p=1944</guid>
		<description><![CDATA[It took me a while to think of a use for Pinterest, what with me not being particularly given to collecting pictures of shoes or cupcakes, or compiling wedding lists. (Why does every article about Pinterest say how wonderful it is for making wedding lists? Who actually does that?) In the end, I realised it was obvious: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1944&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It took me a while to think of a use for Pinterest, what with me not being particularly given to collecting pictures of shoes or cupcakes, or compiling wedding lists. (Why does every article about Pinterest say how wonderful it is for making wedding lists? Who actually <em>does </em>that?)</p>
<p>In the end, I realised it was obvious: embrace geekery and collect this stuff. So I&#8217;ve set up four galleries:</p>
<ul>
<li><a href="http://pinterest.com/cathyrelf/favourite-print-disasters/" target="_blank">Favourite print disasters</a> Can Dec anally match Ant? Well, can he?</li>
<li><a href="http://pinterest.com/cathyrelf/funny-signs-notes-and-labels/" target="_blank">Funny signs, notes and labels</a> They&#8217;ve got crabs downstairs, you know.</li>
<li><a href="http://pinterest.com/cathyrelf/how-to-rite-for-retail/" target="_blank">How to rite for retail</a> Get your Welsh lady ass fudge here.</li>
<li><a href="http://pinterest.com/cathyrelf/oh-you-dummy/" target="_blank">Oh you dummy!</a> CAPTION CAPTION about these pious little bleeders, etc.</li>
</ul>
<p>All contributions, now and in future, gratefully received.</p>
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		<slash:comments>6</slash:comments>
	
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		<title>Culture clash</title>
		<link>http://rantingsubs.com/2012/03/27/culture-clash/</link>
		<comments>http://rantingsubs.com/2012/03/27/culture-clash/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 22:05:42 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[meal occasions]]></category>
		<category><![CDATA[PR language]]></category>
		<category><![CDATA[press releases]]></category>

		<guid isPermaLink="false">http://rantingsubs.com/?p=1907</guid>
		<description><![CDATA[Yoghurt, yoghurt, yoghurt. For the past three weeks or so, my every spare minute has been oozing with yoghurt. Eww. Not literally, thank goodness. I&#8217;ve been writing a category report on yoghurt and pot desserts. This involved talking to around 35 press officers, one for each of the different brands and one for each of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1907&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/#!/ThePoke/status/183226237890732032"><img class="alignright size-medium wp-image-1912" title="fuckingyogurt" src="http://substuff.files.wordpress.com/2012/03/yoghurtpic.jpg?w=300&h=259" alt="" width="300" height="259" /></a>Yoghurt, yoghurt, yoghurt. For the past three weeks or so, my every spare minute has been oozing with yoghurt. Eww. Not literally, thank goodness. I&#8217;ve been writing a category report on yoghurt and pot desserts.</p>
<p>This involved talking to around 35 press officers, one for each of the different brands and one for each of the supermarkets. The press officers for the brands are superb, almost to a (wo)man. Pleasant to deal with, quick to respond and totally on the ball.</p>
<p>Oh, but the language. The language of press releases, of the internal workings of brand identity, of fmcg. It is a terror.</p>
<p>I work in my kitchen, so I read these things with an oven nearby. A gas oven, temptingly near to my head. Do you know how dangerous that is?</p>
<p>The point of a press release – or, indeed, any information given to the press – is to deliver information to journalists, who in turn deliver it to their readers. In this case, the feature was for The Grocer magazine, so the readers are suppliers, retailers, wholesalers, farmers and the occasional member of the public with an unusual taste in recreational reading. Above all, they&#8217;re people, not robots. Therefore, there is no reason to talk to them of &#8220;eating occasions&#8221; when you could say &#8220;meals and snacks&#8221;.</p>
<p>However, very few press releases are actually written with the reader in mind. Instead, it&#8217;s all about the company and what they want to shout about – in their strange private dialect. But if you write your press releases in simple, direct, meaningful words, you stand a much better chance of getting your message across.</p>
<p>So I&#8217;m going to be radical and take some real phrases that were sent to me and put them in nice, simple, human English. I know, I know. Try not to get too excited.</p>
<ul>
<li><strong>&#8220;Snacking is one of the key occasions for the Low Fat yogurt consumer&#8221;<br />
</strong>This just makes me think of David Attenborough (&#8220;Bamboo is one of the key food sources for the mountain gorilla&#8221;) – it&#8217;s an odd construction to use. How about &#8220;consumers most often eat low-fat yoghurt as a snack&#8221;? If that&#8217;s true, of course. Which we don&#8217;t know, because the word &#8220;key&#8221; doesn&#8217;t actually mean anything.</li>
<li><strong>&#8220;Greek yoghurt sits on a continuum between yoghurts and desserts&#8221;</strong><br />
This is crazy talk. Try &#8220;Greek yoghurt sits somewhere between yoghurts and desserts&#8221;, if you must. Or say what you mean: &#8220;Being thicker and more luxurious, Greek yoghurt can also be used for desserts.&#8221;</li>
<li><strong>&#8220;Yoghurt retains a health halo&#8221;</strong><br />
No it doesn&#8217;t. &#8220;People see yoghurt as a healthy food.&#8221;</li>
<li><strong>&#8220;It is an eye attractive on shelf product&#8221;</strong><br />
Okay, I know what you mean. But &#8220;it looks good on the shelf&#8221; or &#8220;it&#8217;s an attractive product&#8221;, would be better.</li>
<li><strong>&#8220;It is about becoming more treaty through flavour choices and style&#8221;</strong><br />
Look, I know the linguists say we&#8217;re not meant to scream &#8220;this is not a word&#8221;, but, sorry, this is not a word (except as a noun, where obviously it <em>is </em>a word). Perhaps &#8220;to make the yoghurts more attractive as treats, we&#8217;ve introduced more flavours and updated our packaging&#8221;?</li>
<li><strong><strong>&#8220;</strong>Pleasure remains a key need-state in food&#8221; </strong><br />
This means &#8220;people still like food that tastes nice&#8221;. You wouldn&#8217;t write that, because it&#8217;s stupid. So don&#8217;t write this, because it&#8217;s stupid.</li>
<li><strong>&#8220;there will be a new TV campaign heroing on great taste&#8221;</strong><br />
Was &#8220;focusing&#8221; not good enough?</li>
<li><strong>&#8220;This is an iconic brand with strong taste credentials&#8221; </strong><br />
I&#8217;ll refrain from going off on a rant about icons on this occasion. What this means is &#8220;it&#8217;s a well known brand and the product tastes good&#8221;. And then, I&#8217;d question whether either of those things are actually worth mentioning anyway.</li>
<li><strong>&#8220;This is set to expand the ambient desserts category through the snacking occasion&#8221;</strong><br />
This means &#8220;our new product is perfect for snacking, and this will increase sales of ambient desserts&#8221; (so stock up, all you supermarket buyers).</li>
<li><strong>&#8220;this will catapult the plant-based eating trend firmly into the mainstream&#8221;</strong><br />
This isn&#8217;t quite as silly as it sounds, but the fact that it sounds silly makes it silly. The company makes soya products, but they realise that soya itself doesn&#8217;t sound appetising. So they&#8217;re trying out &#8220;plant-based&#8221;, because everyone knows that plants are tasty and healthy, right? Right. And that&#8217;s why we already eat them, in the shape of fruit and vegetables. Firmly in the mainstream. No catapulting needed.</li>
</ul>
<p>As I say, the press officers I dealt with were by and large incredibly professional and efficient. What I&#8217;m complaining about here is not them, but the kind of language that has become commonplace in fmcg. Commonplace, you say? Then what&#8217;s wrong? What&#8217;s wrong is that it&#8217;s only commonplace within the industry – the reader has a right to expect direct, no-nonsense language.</p>
<p>It wasn&#8217;t all bad, though. Take this from Danone. &#8220;You&#8217;ve been hit by some smooth caramel.&#8221; (Dananana nana na na nana na na) – that&#8217;s just great.</p>
<p>And there was my friend telling me what she and her husband got up to with a pot of yoghurt while on holiday in Greece. That too. In fact, I think the two of them may have damn well expanded the yoghurt usage occasion further, what with pleasure being their key need state and all. (They&#8217;ll be eating plants next.) I&#8217;d like to dedicate the photo above to them. Treaty!</p>
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		<slash:comments>18</slash:comments>
	
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			<media:title type="html">fuckingyogurt</media:title>
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		<title>What does a sub-editor do?</title>
		<link>http://rantingsubs.com/2012/03/08/what-does-a-sub-editor-do/</link>
		<comments>http://rantingsubs.com/2012/03/08/what-does-a-sub-editor-do/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 16:28:20 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[oops!]]></category>

		<guid isPermaLink="false">http://rantingsubs.com/?p=1882</guid>
		<description><![CDATA[That&#8217;s one of the most common search phrases that bring people to this blog. The boring answer is: they cut copy to fit space, correct spellings and grammar, change copy to fit house style, check facts are correct, write headlines and proofread. For the web, they also source pictures, write captions and credits, add links [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1882&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s one of the most common search phrases that bring people to this blog. The boring answer is: they cut copy to fit space, correct spellings and grammar, change copy to fit house style, check facts are correct, write headlines and proofread. For the web, they also source pictures, write captions and credits, add links and optimise for search engines. Yada yada. More things too, such as poking tardy journos, laying out pages, clarifying meaning, finding missing information and sometimes rejecting articles.</p>
<p>But mostly, and this is the fun bit, they stop great big boobs like these below from ending up in published copy. These were donated by a mysterious anonymous source at a national paper, and I&#8217;ve thrown in a couple. Feel free to contribute your own (or email me if you&#8217;d rather donate anonymously).</p>
<p style="padding-left:30px;">&#8220;He took over in a bloodless coup, which left 100 dead.&#8221;</p>
<p style="padding-left:30px;">&#8220;Hopes for a negotiated end to the crisis were dashed last week when Saleh suddenly returned from Saudi Arabia, where he had spent three months recovering from an assassination.&#8221;</p>
<p style="padding-left:30px;">&#8220;&#8230; All Saints Church in Torquay, where &#8216;Queen of Crime&#8217; Agatha Christie was baptised and worshipped for 50 years.&#8221;</p>
<p style="padding-left:30px;">&#8220;Unusual sightings are not unusual.&#8221;</p>
<p style="padding-left:30px;">&#8220;Forensic archaeologist Lucy Sibun said various body parts belonging to Victoria Couchman were missing, including her hands, feet and right arm. No clothing or personal possessions were found during a fingertip search of the area.&#8221;</p>
<p style="padding-left:30px;">&#8220;The morning after the printing press was invented in 1452, there was almost no one in Europe who was literate. Literacy was then the purview of a tiny and elite fraction of the population. The great and vast majority of the world was incapable of reading and writing.&#8221;</p>
<p style="padding-left:30px;">&#8220;This vacuum cleaner did a fantastic job of cleaning traditional wood flooring, sucking up dust and dirt from cervices with ease.  It comes with a separate hard-floor nozzle, but we found the standard one to be the most effective.&#8221;</p>
<p>Aha ha ha. But, seriously, if you&#8217;ve ended up at this post because you&#8217;re thinking of training to be a sub, here are a couple of bits from the archives that you might find useful. A write-up of a <a href="http://rantingsubs.com/2011/01/20/the-great-style-debate/" target="_blank">debate between the respective subbing lords of the Telegraph and the Guardian</a>, and, for what it&#8217;s worth, <a href="http://wp.me/pStdZ-jb" target="_blank">my own meandering path into subbing</a>.</p>
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		<title>It&#8217;s all about the hygeine</title>
		<link>http://rantingsubs.com/2012/03/06/it-is-all-about-hygeine/</link>
		<comments>http://rantingsubs.com/2012/03/06/it-is-all-about-hygeine/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 15:30:36 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[spelling]]></category>

		<guid isPermaLink="false">http://rantingsubs.com/?p=1868</guid>
		<description><![CDATA[When you meet a reporter out and about and reveal that you&#8217;re a sub-editor, you might just catch a flash of fury in their eye, quickly subdued under frosty politeness. (After all, you write their headlines, and there was &#8216;that one time&#8217; when one of your kin saved them from widespread mockery.) But that flash [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1868&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>When you meet a reporter out and about and reveal that you&#8217;re a sub-editor, you might just catch a flash of fury in their eye, quickly subdued under frosty politeness. (After all, you write their headlines, and there was &#8216;that one time&#8217; when one of your kin saved them from widespread mockery.) But that flash of fury? It&#8217;s justified. Because once upon a time, a sub messed up and made them look bad.</p>
<p>Like this:</p>
<p style="text-align:center;"><a href="http://www.channel4.com/news/olympics-athletes-told-forget-the-handshake"><img class="aligncenter  wp-image-1869" title="hygiene" src="http://substuff.files.wordpress.com/2012/03/hygiene.jpg?w=451&h=472" alt="" width="451" height="472" /></a></p>
<p>Further down in the article, the writer did spell it wrong, once. Or, possibly, they spelt it wrong three times and the sub corrected it twice and missed the third one. Either way, the sub then went on and wrote &#8216;hygeine&#8217; in nice big letters in the caption&#8230; twice.</p>
<p>I nearly did this, fairly recently. In subbing my colleague&#8217;s article about prepositions, I added a sub-head that read: &#8220;So is it ever okay to end a sentence with a proposition?&#8221; Answers on a postcard. Luckily, we (okay, she) caught it before we published it.</p>
<p>Whenever I do something like that, I make myself go away and read that <a href="http://www.guardian.co.uk/media/2008/jul/23/mediamonkey" target="_blank">odious email by Giles Coren</a> again. Because, over-the-top and petty though much of it is, it reminds me to be afraid, be very afraid. And when your job is striving for perfection, fear is a valuable tool.</p>
<p><em>Edit: a couple of people have said they hadn&#8217;t seen the Giles Coren thing before, so here&#8217;s the <a href="http://bit.ly/q8HJKe">response from the Sunday Times sub-editors</a>, too.</em></p>
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			<media:title type="html">hygiene</media:title>
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		<title>It&#8217;s in the headline!</title>
		<link>http://rantingsubs.com/2012/01/24/placeholder-copy/</link>
		<comments>http://rantingsubs.com/2012/01/24/placeholder-copy/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:17:12 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[placeholder copy]]></category>
		<category><![CDATA[dummy text]]></category>
		<category><![CDATA[filler text]]></category>

		<guid isPermaLink="false">http://rantingsubs.com/2012/01/24/bedford-times-citizen-bl-006_thumb_w_580/</guid>
		<description><![CDATA[<a href="http://www.spd.org/student-outreach/2010/06/dummy-copy-gone-public.php"><img src="http://substuff.files.wordpress.com/2012/01/bedford-times-citizen-bl-006_thumb_w_580.jpg" alt="Bedford-Times--Citizen-bl-006_thumb_w_580" class="size-full wp-image-1833" /></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1838&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Ah, dummy copy. So dangerous.</p>
<p>Even more dangerous, though, is a mischievous art desk that doesn&#8217;t use generic placeholder text. I once came within a whisker of sending a story about Jamie Oliver to press with a picture caption that read &#8220;fat tongue Oliver hugging yet another piglet&#8221;. Ta Stu!</p>
<p>Headlines, standfirsts, eyebrows and picture captions: all are in the danger zone. The bigger the font, the blinder you get. It&#8217;s huge, so it must be right. Right? But if you&#8217;ve left the <em>l</em> out of <em>public</em> or the<em> f</em> out of <em>shift</em>, it&#8217;ll be in the headline. Guaranteed. Never trust page furniture.</p>
<p>I&#8217;ve half-inched these pics from other people&#8217;s websites, because I was looking for a collection to link to and couldn&#8217;t find one. To see them in their original homes, just click on them.</p>
<p><a href="http://subsstandards.wordpress.com/2011/06/07/guardian-pullquote-in-herey-herey-type/"><img class="alignnone" src="http://subsstandards.files.wordpress.com/2011/06/screen-shot-2011-06-07-at-16-04-04.png?w=300&amp;h=428&h=257" alt="" width="300" height="257" /></a></p>
<p><a href="http://www.spd.org/student-outreach/2010/06/dummy-copy-gone-public.php"><img class=" wp-image-1833" src="http://substuff.files.wordpress.com/2012/01/bedford-times-citizen-bl-006_thumb_w_580.jpg?w=348&h=209" alt="Bedford-Times--Citizen-bl-006_thumb_w_580" width="348" height="209" /></a></p>
<p><a href="http://franklinavenue.blogspot.com"><img class="alignnone" src="http://farm4.static.flickr.com/3474/3398180834_30b3343162.jpg" alt="" width="300" height="225" /></a></p>
<p>And here are some I&#8217;ve been sent since publishing this post.</p>
<p><a title="Note to subs… (Spotted on Main Road. Photo courtesy of a coll... on Twitpic" href="http://twitpic.com/51tjfn"><img src="http://twitpic.com/show/thumb/51tjfn.jpg" alt="Note to subs… (Spotted on Main Road. Photo courtesy of a coll... on Twitpic" width="150" height="150" /></a></p>
<div class="wp-caption alignnone" style="width: 267px"><img src="http://distillery.s3.amazonaws.com/media/2011/10/05/bc7b70266d8a44419a6d904c8c07d9aa_7.jpg" alt="" width="257" height="257" /><p class="wp-caption-text">thanks to @DNAtkinson</p></div>
<div class="wp-caption alignnone" style="width: 392px"><img class=" " src="http://www.jschoolbuzz.com/wp-content/uploads/2011/12/Washington-Post-Christopher-Hitchens1.png" alt="" width="382" height="199" /><p class="wp-caption-text">thanks to @liamkellyldn</p></div>
<p>A really bad one (the editor resigned over this):</p>
<div class="wp-caption alignnone" style="width: 213px"><a href="http://news.bbc.co.uk/1/hi/scotland/3926583.stm"><img src="http://newsimg.bbc.co.uk/media/images/40414000/jpg/_40414133_caption203.jpg" alt="" width="203" height="152" /></a><p class="wp-caption-text">thanks to @grouchotendency</p></div>
<div class="wp-caption alignnone" style="width: 266px"><img class="  " src="http://i55.twitgoo.com/i2r31f.jpg" alt="" width="256" height="384" /><p class="wp-caption-text">thanks to @Andrew_Taylor</p></div>
<div class="wp-caption alignnone" style="width: 312px"><img class="  " src="http://substuff.files.wordpress.com/2012/01/glasgowclanger.jpg?w=302&h=182" alt="" width="302" height="182" /><p class="wp-caption-text">thanks to Melissa</p></div>
<p>And, going off topic as these things tend to, some different kinds of unfortunate headline.</p>
<div class="wp-caption alignnone" style="width: 110px"><a href="http://ow.ly/i/q7v0" target="_blank"><img src="http://static.ow.ly/photos/thumb/q7v0.jpg" alt="Owly Images" width="100" height="100" /></a> <p class="wp-caption-text">thanks to higgins</p></div>
<div class="wp-caption alignleft" style="width: 377px"><img class=" " title="The Evening Standard cuts a swathe" src="https://p.twimg.com/AniL6P7CMAAqlJq.jpg:large" alt="" width="367" height="490" /><p class="wp-caption-text">Thanks to @KevGlobal</p></div>
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<p>(The original headline said &#8216;Can Dec at last match Ant&#8217; and the second said &#8216;Can Dec finally match Ant&#8217;. One page was updated, one wasn&#8217;t&#8230; AARGH.)</p>
<p><img class="alignleft" src="http://static.guim.co.uk/sys-images/Media/Pix/pictures/2009/9/1/1251803937314/Daily-Express-Ant-and-Dec-001.jpg" alt="thanks to Alistair Dabbs" width="276" height="166" /></p>
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<p>Any more for any more?</p>
<p><em>Edit: I&#8217;ve now been sent so many that this post is getting unwieldy, so I&#8217;ve moved it to a <a title="Favourite print disasters" href="http://pinterest.com/cathyrelf/favourite-print-disasters/" target="_blank">Pinterest board</a>. Keep &#8216;em coming.</em></p>
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		<slash:comments>16</slash:comments>
	
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			<media:title type="html">substuff</media:title>
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		<media:content url="http://subsstandards.files.wordpress.com/2011/06/screen-shot-2011-06-07-at-16-04-04.png?w=500&#38;h=428" medium="image" />

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			<media:title type="html">Bedford-Times--Citizen-bl-006_thumb_w_580</media:title>
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		<media:content url="http://farm4.static.flickr.com/3474/3398180834_30b3343162.jpg" medium="image" />

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			<media:title type="html">Note to subs… (Spotted on Main Road. Photo courtesy of a coll... on Twitpic</media:title>
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		<media:content url="http://substuff.files.wordpress.com/2012/01/glasgowclanger.jpg?w=300" medium="image" />

		<media:content url="http://static.ow.ly/photos/thumb/q7v0.jpg" medium="image">
			<media:title type="html">Owly Images</media:title>
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		<media:content url="https://p.twimg.com/AniL6P7CMAAqlJq.jpg:large" medium="image">
			<media:title type="html">The Evening Standard cuts a swathe</media:title>
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		<media:content url="http://static.guim.co.uk/sys-images/Media/Pix/pictures/2009/9/1/1251803937314/Daily-Express-Ant-and-Dec-001.jpg" medium="image">
			<media:title type="html">thanks to Alistair Dabbs</media:title>
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		<title>Public-sourced photos? Cum off it!</title>
		<link>http://rantingsubs.com/2012/01/10/public-sourced-photos-cum-off-it/</link>
		<comments>http://rantingsubs.com/2012/01/10/public-sourced-photos-cum-off-it/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 18:39:40 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[word choice]]></category>

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		<description><![CDATA[This is a post of two parts, and, like some kind of popular Swedish novel, it won&#8217;t make much sense until they collide. Firstly, have you noticed that Collins has made it free to search its online dictionary? Brilliant news. So, if, like me, you have a mind to, you can now compare word definitions [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1809&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 145px"><a title="*snigger* by cathy+camera, on Flickr" href="http://www.flickr.com/photos/cathycamera/6553494597/"><img src="http://farm8.staticflickr.com/7009/6553494597_fb06ee7bbc.jpg" alt="*snigger*" width="135" height="180" /></a><p class="wp-caption-text">Incidentally, the name of my local Jamaican takeaway is...</p></div>
<p>This is a post of two parts, and, like some kind of popular Swedish novel, it won&#8217;t make much sense until they collide.</p>
<p>Firstly, have you noticed that Collins has made it free to search its online dictionary? Brilliant news. So, if, like me, you have a mind to, you can now compare word definitions from <a href="http://oxforddictionaries.com/" target="_blank">Oxford </a>and <a href="http://www.collinsdictionary.com/" target="_blank">Collins</a> side by side. Perfect. Collins definitely has the edge in terms of nice, clean, ad-free design, as well as some lovely features such as usage graphs.</p>
<p>Anyway, I was raving about this yesterday, when someone pointed out a potential flaw on the Collins site. In an unbelievably trusting move, they&#8217;ve linked it up to Flickr. Yes, that&#8217;s right. Whatever word you search for, on the results page you&#8217;ll also get public-sourced images tagged with that word. WHAT?</p>
<p>As I&#8217;m incredibly mature and above such things, I immediately tried <a href="http://www.collinsdictionary.com/dictionary/english/breast" target="_blank">&#8220;breast&#8221;</a>. Wow, boobies!  Next, with chickens clearly in mind, I tried <a href="http://www.collinsdictionary.com/dictionary/english/cock" target="_blank">&#8220;cock&#8221;</a>. Obviously. Try it, go on &#8211; down on the right-hand side of the results page. It shows just two images from a pool of photos with the relevant tags, so I don&#8217;t promise you rudeness every time. But there&#8217;s a strong chance of it.</p>
<p>Okay, enough of the Vangers. Over to the second part: the goth girl (she&#8217;s not really a goth, but bear with me).</p>
<p>Also yesterday, I had a read of <a href="https://twitter.com/#!/clairemaxwell" target="_blank">Claire Maxwell&#8217;s</a> blog, specifically her <a href="http://www.ithinkijustbloggedmyself.co.uk/2012/01/for-christmas-i-was-given-sophie-dahls.html" target="_blank">post on Sophie Dahl&#8217;s book</a>. She&#8217;s very good, is Claire, by the way, and what I&#8217;m about to say is in no way a criticism &#8211; have a read for yourself, and then marvel that she writes like that at the tender age of just 18.</p>
<p>Anyway, Claire had written in her blog post: &#8220;It&#8217;s a cookery book-come-autobiography.&#8221; And this should be <em>cum</em>, rather than <em>come</em>.</p>
<p style="padding-left:30px;">cum: preposition used between two nouns to designate an object of a combined nature</p>
<p>Now I thought to drop her a quick message (and in fact I did, and she replied that she&#8217;d had a feeling it should be <em>cum</em> but couldn&#8217;t bring herself to write it &#8211; &#8220;my grandad reads it!&#8221;). But before I wrote the message, I got to thinking: if she doesn&#8217;t believe me, where should she look it up? I don&#8217;t want to incite a young lady to type <em>cum </em>into Google, for goodness&#8217; sake.</p>
<p>And so, the Vangers and the goth girl collide. Of course, the new Collins page was the perfect place. I could send a link to the <a href="http://www.collinsdictionary.com/dictionary/english/cum" target="_blank">definition</a>, thus sidestepping any potential need for Googling. But I can confirm that those of clean mind and only reasonable levels of curiosity should not scroll down.</p>
<p>On the bright side, I have learnt about some delightful features you can give characters on Second Life (and, luckily for everyone else, that photo is no longer being displayed).</p>
<p>Call it a hunch, but I don&#8217;t think this particular feature is a keeper. The overall service, however, gets a big thumbs up from me.</p>
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			<media:title type="html">*snigger*</media:title>
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		<title>As to &#8216;as to&#8217;</title>
		<link>http://rantingsubs.com/2011/12/21/as-to-as-to/</link>
		<comments>http://rantingsubs.com/2011/12/21/as-to-as-to/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 21:23:30 +0000</pubDate>
		<dc:creator>substuff</dc:creator>
				<category><![CDATA[word choice]]></category>

		<guid isPermaLink="false">http://rantingsubs.com/?p=1791</guid>
		<description><![CDATA[I like to think I&#8217;m pretty well acquainted with language irritations (yes, I&#8217;m refusing to use the word &#8216;bugbear&#8217;). But yesterday, two people picked me up on one I&#8217;d never considered: as to. I&#8217;d written a guide to using ellipses and asked for feedback from my colleagues. Both questioned the as to in the following [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rantingsubs.com&#038;blog=12982055&#038;post=1791&#038;subd=substuff&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I like to think I&#8217;m pretty well acquainted with language irritations (yes, I&#8217;m refusing to use the word &#8216;bugbear&#8217;). But yesterday, two people picked me up on one I&#8217;d never considered: <em>as to</em>.</p>
<p>I&#8217;d written a guide to using ellipses and asked for feedback from my colleagues. Both questioned the <em>as to</em> in the following sentence.</p>
<p style="padding-left:30px;">In the following three cases, first consider whether you really need an ellipsis. Often, when the omission is at the start or end of a sentence, you can simply quote the remaining part <strong>without causing any confusion as to the meaning</strong>. However, sometimes an ellipsis is necessary for clarity.</p>
<p>It had never occurred to me, so I thought I&#8217;d ask Twitter. It turns out that objection is pretty widespread: <em>as to </em>was variously described as &#8216;faux formalism&#8217;, &#8216;pompous&#8217; and &#8216;horrid&#8217; &#8211; the kind of language that would be &#8216;written by a man in a bow tie&#8217; and would &#8216;make one sound like a copper&#8217;. Well. That&#8217;s me told.</p>
<p>So, while I make no promises as to swearing off <em>as to</em> altogether, I&#8217;ll certainly be thinking before I write it again.</p>
<p>Here&#8217;s the <a href="http://sfy.co/SHo" target="_blank">Twitter conversation</a>, if you&#8217;re interested. I&#8217;d also be curious to hear what others make of @catordog2&#8242;s claim that my use of <em>any</em> could change the meaning of the sentence. I&#8217;ll own up to it being superfluous (though I have chosen to retain it as I think it makes for a gentler tone, which is what I am going for here), but don&#8217;t see how it can change the meaning.</p>
<p>And, in case you&#8217;re wondering, I changed my <em>as to</em> to<em> over</em>.</p>
<p>Edit: in a classic case of oh-dear-it&#8217;s-already-been-written-and-better, I&#8217;d like to recommend <a href="http://stancarey.wordpress.com/2008/08/30/as-to-as-to/" target="_blank">Stan Carey&#8217;s post on <em>as to</em></a>. It&#8217;s far more sensible and comprehensive. <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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